The Two Giants of Polo Fashion
When people think "polo shirt," two names come to mind almost immediately: Ralph Lauren and Lacoste. Both brands have defined what a polo shirt means to generations of wearers. But they come from different worlds, target slightly different customers, and deliver different experiences. Here's an honest side-by-side look.
Brand Heritage
Lacoste was founded in 1933 by tennis legend René Lacoste, who invented the modern polo shirt to replace stuffy long-sleeve shirts on court. The crocodile logo is one of the most recognised symbols in fashion history.
Ralph Lauren launched its iconic Polo line in 1972, channelling an aspirational American lifestyle rooted in preppy Ivy League and equestrian culture. The polo player logo became synonymous with status dressing.
Fit & Cut
| Feature | Ralph Lauren | Lacoste |
|---|---|---|
| Default fit | Classic/slightly relaxed | Slim/regular with French proportions |
| Collar construction | Soft, ribbed | Structured, flat-knit |
| Sleeve length | Slightly longer | Shorter, sport-oriented |
| Hem style | Side vents, longer back | Side vents, balanced length |
Fabric & Quality
Ralph Lauren Polo uses a soft piqué cotton that feels comfortable and washes well over time. The fabric is slightly thicker and has a plush feel — great for everyday wear. Their more premium lines (Purple Label, Double RL) use finer materials.
Lacoste is renowned for its petit piqué fabric — a tighter, more refined weave that holds its shape exceptionally well. Their performance lines incorporate technical stretch fabrics that blend sport with style seamlessly.
Price Range
- Ralph Lauren Polo (classic): Roughly £70–£100 in the UK / $90–$130 in the US
- Lacoste (classic L.12.12): Roughly £85–£110 in the UK / $100–$140 in the US
Both brands offer sale periods and outlet options that can bring prices down significantly. Neither is "cheap," but both represent long-lasting investment pieces if cared for properly.
Aesthetic & Lifestyle Positioning
Ralph Lauren leans into Americana and aspirational luxury. It's slightly more relaxed and lifestyle-oriented, making it popular in casual-smart settings.
Lacoste has a sharper, more European edge. Its sport-chic DNA and collaborations with designers and streetwear labels keep it culturally relevant beyond traditional prep circles.
Which Should You Buy?
- Choose Ralph Lauren if you prefer a classic American prep aesthetic, a slightly softer fabric, and a more relaxed fit.
- Choose Lacoste if you want a crisper, more structured silhouette, European sensibility, and crossover appeal into contemporary style.
Honestly? Both are excellent. If budget allows, having one of each in your wardrobe gives you the full spectrum of classic polo dressing.